On the second Sunday of every month, Karen Giorgio performs in the elegant and intimate Plaza Bar at the Westgate Hotel in San Diego. She always entertains to a near-sellout audience.
A principle method of accomplishing this is by constant contact with her fans via her website, social media, and an email newsletter. She formulates her program, selects a fellow entertainer as her guest. We then develop a marketing campaign in support of the forthcoming presentation.
The key to its success has been in the consistency of message throughout all media.
Email has been the leading influencer to her audience Some attendees rely on the email announcement which is sent two weeks prior to the engagement. This is followed up by a reminder "telegram" which is emailed the day before the event.
Finally, we place an announcement poster on a stand outside the entrance to the Plaza Bar.
A near sellout audience of fans and new faces always attends. They already know what to expect because of the marketing campaigns.which are conducted on a shoe-string budget.
